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Mitsubishi’s Digital Transformation Recreates the Marunouchi Area in VR

Mitsubishi and Cluster Co., Ltd. have launched the “Virtual Marunouchi” project, which virtually reproduces the Marunouchi area located on the west side of Tokyo Station. Mitsubishi will verify the way the city should be in the digital space and promote the digital transformation (DX) of the city.

The purpose of this initiative is to build a virtual Marunouchi area that can be visited remotely. The COVID-19 pandemic has accelerated Mitsubishi’s goal of digital transformation and the integration of VR into daily life. The new “Virtual Marunouchi” will be available through the virtual platform by Cluster.

An event space called “Marucube” is available in Virtual Marunouchi. This event space is located on the 1st floor of the Marunouchi building. The event stage will have both video and live content distribution. It will be a place for special events and conferences. The first event called “Virtual Marunouchi Festival” will take place on February 21st. The event will be hosted by Yoshimoto Yurakucho Theater and showcase numerous comedians. 

Real Cities and Real Places in VR

A digital transformation is currently underway throughout Japan. Real cities and real places are being captured in VR. Places like Shibuya and Yokohama have already begun the trend of going VR. The Virtual Marunouchi project is no different. The goal is to be able to visit real cities and places virtually from the comfort of our homes. Stay tuned for new VR experiences from Mitsubishi and other partners.

Japanese article:https://www.moguravr.com/virtual-marunouchi-2/