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New “XR City SHINJUKU” Project in Tokyo Brings XR Creations to City Life in Shinjuku

Odakyu Electric Railway and NTT DoCoMo started the “XR City SHINJUKU”, an initiative to provide content using XR (VR / AR) technology on the streets and facilities in Shinjuku.

The initiative showcases a variety of XR content from XR fashion shows and art exhibitions in what is called “XR Collection & Museum”, XR attractions called “XR Wonder Park”, and XR amusement with mystery solving interactive entertainment called “code name: WIZARD.” “XR City SHINJUKU” was developed to be a new way to enjoy the city of Shinjuku. The aim is to make XR the new infrastructure for entertainment and business.

The theme of “XR Collection & Museum” is “to create a world where more people can feel the power of art and fashion that moves people’s hearts” and also to display the “graduate work” of students who are the newest XR artists and creators. XR Collection & Museum is a place to present digital artworks from everyone. Fashion shows and art exhibitions can be a moving experience whether it is real or virtual.

The XR attraction “XR Wonder Park” held at Shinjuku Southern Terrace is a story-style XR attraction. Futuristic creations are fused with the actual city of Shinjuku Southern Terrace. The XR content includes a variety of experiences which are blended with the real world, like distorted buildings, holes in open space, and plants that change into a face that start to speak to you.

“code name: WIZARD” is an XR puzzle-solving entertainment where you can enjoy puzzle-solving in both real space and MR space. Equipped with the MR device “Magic Leap 1”, you can solve mysteries using magic released from your left and right hands. It is an interactive MR experience that will intrigue and amaze.

​XR Collection & Museum
Date and Time
Real Exhibition: Wednesday, November 18, 2020 to Monday, November 23, 2020
​Virtual Exhibition: Wednesday, November 18, 2020 to Monday, November 30, 2020

​Venue
​Odakyu Department Store, Shinjuku Main Building 1st Floor, Central Entrance Front <special venue>

​Contents of the Exhibition
A fashion show produced by students at the Graduate School of Culture and Fashion and an
​Artwork Exhibition Created by Students from Tama Art University

​How to Experience
​Participants can install the STYLY app on their smartphone or tablet.* Simply scan the STYLY Geomarkers (QR codes) displayed at the venue to experience and enjoy the art that emerges in the space.
​*Some models are not compatible.
​*Events are subject to change without notice.

​Events Web Site
https://xr-collection-museum.styly.abiz

​XR Wonder Park
​Date and Time
​Wednesday, November 18, 2020 – Sunday, December 27, 2020 10: 00 ~ 16: 00

Venue
​Shinjuku Southern Terrace (Outdoor)

Genre
​XR Attraction (Short RPG / Shooting / Showtype)

​Admission Fee
​Free

​Playing Time
​About 30 minutes (Approx. 10 minutes x3 areas)

​Supported Languages
​Japanese

Supported OS
iOS 11.0 or later

​Official Website
​https://xrwonderpark.jp/

​code name: WIZARD
​Time and Date
​December 26, 2020 – January 21, 2020

​Venue
​Odakyu Department Store in Shinjuku, Tokyo

Age
​14 years and older

​How to Participate
​A ticket (charge) is required for the experience.

Official Website
https://ajara.kakus.in/wizard/news/0007/

Original Japanese article: https://www.moguravr.com/xr-city-shinjuku/