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Virtual Shopping from Major Department Store “Isetan Mitsukoshi” – Realizing a Virtual Urban Space Called “REV WORLDS”

REV WORLDS is a virtual service that allows you to operate your own avatar and spend your time freely in a virtual space.

 

The scene is virtual Shinjuku in Tokyo, Japan.

In a beta version released in March 2021, the Isetan Shinjuku main store opened to the public.
Shinjuku, an urban hot spot in Tokyo, Japan, has a wide range of “destinations” including several commercial facilities, a large business district, and the famous Shinjuku Gyoen National Garden.

In this beta release of REV WORLDS, it is possible to purchase items that are for sale in a virtual version of the Isetan store in Shinjuku just like you could in real life.

 

eCommerce Listed Products Are Converted to CG

Cosmetics, ReStyle, and food products will be exhibited in the March beta version from the Isetan Shinjuku main store. All the products that are converted to CG and developed in the virtual Isetan are products that are actually sold in the store. The eCommerce site is linked to the virtual product in REV WORLDS, enabling you to easily purchase the product from the EC site.

*Only some products will be available for purchase in REV WORLDS by the end of March 2021.

 

The Annual Cosmetics Event: “ISETAN MAKE-UP PARTY”

The “ISETAN MAKE-UP PARTY” is held on the 1st floor of the virtual store. Approximately 150 items will be selected from actual products exhibited at the real ISETAN MAKE-UP PARTY and released in the virtual world. At each brand booth, stylists who sell them at the Isetan Shinjuku main store will be available. There is also limited space for cosmetic brands that will have a virtual exhibit in combination with hands-on content at the real event.

 

The “Wine Exhibition Traveling the World” is Held at the Virtual Store

“Wine Exhibition Traveling the World” introduces wines selected by wine enthusiasts and is being held at the Isetan virtual store on the first basement floor. There will be 30 wine sets introduced in the virtual store.

 

Grand Virtual Opening of Popular Women’s Clothing Store “ReStyle”

The theme of the virtual space “ReStyle,” a popular shop for women’s clothing, is “BOX.” In the box placed in the virtual shop, there is a space for brand products and stylists. You can enjoy shopping and chat with your friends in this virtual space.

 

Online Customer Service

Actual store stylists will use their avatar to appear at the virtual Isetan Shinjuku store on an irregular basis.
*Scheduled to start at the end of March 2021.

*Browsers and Apps are currently in beta testing, this service is currently limited to Japan.

Read the Japanese article here:
https://www.mistore.jp/shopping/feature/shops_f3/vrinfo_sp.html