“narrativ”, a web media that aims to create a new AR goods culture using STYLY, is now open.

Psychic VR Lab Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Masahiro Yamaguchi) has launched narrativ (https://narrativ.jp/), a web media that creates, introduces, and sells AR goods using STYLY (https://styly.cc), a VR/AR/MR creative platform provided by Psychic VR Lab.

We are actively developing collaborative products with artists and IPs! The first product is VR Sado & Anabone Tsukamoto collaboration goods.

Web media “narrativ” aims to create a culture of AR goods.

narrativ is a web media that aims to create a new goods culture through the creation, introduction, and sale of AR goods that extend the world view of products.

However, in the case of AR goods with digital content, for example, the story behind the goods can be conveyed through AR, and by changing the appearance of the AR side, a new look can be given to the real goods, creating an opportunity to take photos and share them on SNS, thus enabling continuous communication with users after purchase.

We plan to actively collaborate with artists, creators, and IPs in the future, so if you are a company interested in producing and selling AR goods, please contact us using the contact information at the bottom of this page.

narrativ(written in JP)  https://narrativ.jp/
Please download the smartphone application “STYLY” beforehand and check if you can experience AR with the STYLY application on your own smartphone before purchasing products.

VR Sado original AR T-shirts and illustrator Anabone Tsukamoto collaboration AR goods are available for the first phase!

VR Sado Original AR T-shirt

“VR Sado” is a VR sauna project planned, written, and supervised by Mr. Tanaka Katsuki, the famous author of “Manga Sado”. With the launch of the project, an original VR Sado AR T-shirt will be released, which not only features illustrations of characters from VR Sado drawn by Tanaka Katsuki, but also the characters on the T-shirt will talk about sauna when the AR contents are displayed using STYLY. When the AR content is displayed using STYLY, the characters on the t-shirt will talk about sauna. When you go to the sauna, you can wear this t-shirt and take a picture of yourself with the lines that match your mood, and post it on SNS as a record of your sauna activities.

VR Sado original AR T-shirt introduction article: https://narrativ.jp/blogs/feature/vrsado
VR Sado official website: https://ultratour.art/tour/vr-sado/

Anabone Tsukamoto AR Canvas Art “Illusion Floor”

By scanning the canvas art with the main mysterious illustration printed on it from the STYLY app, AR contents will appear on the layer against the canvas art, and a fragmented story will begin. By tapping the UI on the screen, the user encounters different illustrations and texts in each layer. The way the story is spun changes depending on the timing of the experience and the choices the user makes, making this an AR canvas art that can be enjoyed many times.

Anabone Tsukamoto AR Canvas Art “Illusion Floor” Introduction article: https://narrativ.jp/blogs/feature/donutbone

Other examples of AR goods

Dimensional girl “Akukan Koneru” collaboration goods / Mini Koneru-chan dances (AR) Aquista

Introduction article: https://narrativ.jp/blogs/feature/dimentiongirl

Dimensional Girl “Akukan Koneru” collaboration goods / You can meet Koneru Lattes (AR) T-shirt

Introduction article: https://narrativ.jp/blogs/feature/dimentiongirl

AR x cup sample

If you are a company that is interested in producing and selling collaborative AR goods, such as IP collaboration goods and promotional materials, please contact us from the following.
Contact:  info@styly.cc (Contact: Sato)


STYLY is a VR/AR/MR creative platform that provide a space for artists to express themselves.
By using STYLY, you can create a variety of spaces such as conceptual stores, installations, galleries, etc. that express the artist’s imagination without limit. In addition, through these spaces, you can share experiences with the Internet world that could not be achieved in reality until now.
The xR space can be created using only a web browser and is compatible with Mac and Windows, and can be run on popular PCs other than VR-compatible PCs. It is also linked to 3D software such as MAYA and Blender, as well as services such as YouTube and SoundCloud, so you can import various materials and use them for space creation without complicated operations.
STYLY Official Site: https://styly.cc/
STYLY Mobile:
STYLY for Nreal:

About Psychic VR Lab, Inc.

  • Head office location: 2F MORIAURA, 1-34-2 Shinjuku, Shinjuku-ku, Tokyo
  • Representative: Masahiro Yamaguchi, Representative Director
As a creative platform in the XR era, Psychic VR Lab is developing “STYLY”, a cloud service that allows users to build and distribute XR spaces with just a browser, and promoting the XRization of interfaces related to art, fashion and lifestyle with the mission of creating a world where all artists can create XR spaces.
<For inquiries about this project, please contact
  Psychic VR Lab Inc.
  Contact : Watanabe
  E-mail address : info@psychic-vr-lab.com