Finalists’ AR Artwork Using Nreal Light Smartglasses Exhibited at BOOSTER STUDIO by CAMPFIRE in Shibuya PARCO – Limited-Duration 5G Era Art Exhibition

Psychic VR Lab Co., Ltd. (headquarters in Shinjuku-ku Tokyo, CEO Yukihiro Yamaguchi), the company that provides the VR/AR creative platform STYLY, is hosting an art exhibition in conjunction with KDDI Co., Ltd. (Chiyoda-ku Tokyo, President and Representative Director Makoto Takahashi, hereinafter referred to as KDDI) with regard to finalists’ artwork using Nreal Light Smartglasses. The exhibition will be held at BOOSTER STUDIO by CAMPFIRE, a showroom which is co-managed by Shibuya PARCO Co., Ltd. (head office in Shibuya-ku, Tokyo, President and Representative Director Kozo Makiyama) and CAMPFIRE Co., Ltd. (Headquarters in Shibuya-ku, Tokyo, CEO Kazuma Ieiri) and specializes in demonstration experiments.

Finalists’ artworks from NEWVIEW AWARDS 2019, which is themed VR content award focusing on the fields of fashion, culture, and art, will be exhibited in the form of AR art. NEWVIEW AWARDS 2019 is organized by NEWVIEW, an experimental project/community that hopes to nurture the development of new and creative expressions and experiences in 3D spaces.

This award is also co-sponsored by KDDI. KDDI hopes to usher in the 5G era through art experiences in 3D spaces.

※This artwork is part of the works exhibited at WHITE NIGHT WEEK at the AR night exhibition INVISIBLE ART IN PUBLIC and has been optimized for Nreal Light Smartglasses.

Exhibition Dates: Friday, November 22, 2019 ~ Sunday, November 24, 2019
* The exhibition will be held with Nreal Light Smartglasses.
* Numbered tickets will be distributed if the number of participants is substantially high.
* Check the Shibuya PARCO website for information such as the location and open hours.





NEWVIEW AWARDS 2019 is a global awards event that seeks VR content in the fields of fashion, culture, and art. 2019 will be the second time that the NEWVIEW AWARDS will be hosted. 

The aim of this award is to pioneer the near future where all creators will reap the harvest of 3D spatial expressions (VR) and pursue new expressions, cultures, and lifestyles, and discover new-generation of creators who will create momentum in the Super Design Experience.

The theme is a continuation of 2018’s theme: DESIGN YOUR ULTRA EXPERIENCE.

The exhibition and the award ceremony will be held at the new Shibuya PARCO, which is scheduled to open in late November 2019.


・Gold (one artwork) 20,000 USD prize
・Silver (three artworks) 5,000 USD prize
・PARCO Prize (one artwork): the privilege to create a piece of 3D artwork with PARCO and exhibit it in Shibuya PARCO
・KMNZ Prize (one artwork) the privilege to debut as a collaborator
・HIDEKI MATSUTAKE PRIZE (one artwork) the privilege to create VR content in collaboration with Hideki Matsutake
・Media Ambition Tokyo PRIZE (one artwork) the privilege to exhibit a piece of artwork at Media Ambition Tokyo


Yumemi-nemu: Yumemi book store owner and character producer / Keiichi Matsuda: Designer and videographer / Nick DenBoer: Videographer / Lu Yang: Artist / Keng-Ming Liu: Bito founder and creative director / Mitsuru Kuramoto: Broadcast writer / Satoshi Otsuki: Videographer / Keisuke Toyoda: Architect (noiz) / Tatsuhiko Taniguchi: Artist


An exhibition themed around finalists’ artworks where you can experience VR held at Shibuya PARCO!
DIFFUSION has diffusion as its theme. This exhibit showcases a new world of 3D experience.

Sessions: Saturday, December 14 ~ Sunday, December 22
Time: 10:00 ~ 21:00(Starts at 13:00 on 12/14)
Entrance fee: Free
Venue: Shibuya PARCO 9F Creative Studio

A Permanent Exhibition by Discont – 2018’s PARCO Award Winner – Will Be Debuted at Shibuya PARCO!

SHIBUYA XR SHOWCASE is coming to Shibuya PARCO! This virtual showcase displays 3D creative contents created by computers and viewable using smartphones and AR-compatible glasses as if you were really there.

The opening of the new theatre will feature the permanent exhibition of World’s End Supernova, the AR installation artwork by designer Discont who was awarded the PARCO award in the NEWVIEW AWARD 2018.

Schedule: From Shibuya PARCO Grand Opening onwards (Friday, November 22)
Time: 10:00 ~ 21:00
Venue: Shibuya PARCO 5F SHIBUYA XR SHOWCASE (next to the escalator)

NEWVIEW STAND (Limited-Duration)

A VR stand will be set up with commendable artworks from 2018’s NEWVIEW Project. These VR creations can be casually enjoyed by anyone.

Sessions: Friday, November 22 ~ Sunday, December 22
Time: 10:00 ~ 21:00
Entrance fee: Free
Venue: Shibuya PARCO 5F Special Venue


*In alphabetical order


Media Partners




NEWVIEW started in January 2018 as an experimental project/community that hopes to nurture new and creative expressions and design experiences in 3D spaces.

It conducts experiments to design next-generation culture/lifestyle experiences that transcend reality and fantasy together with creators who embody city culture such as fashion, music, movies, graphics, and illustration.

NEWVIEW also develops, cultivates, and interacts with next-generation VR creators through lectures and meetups in Japan and overseas.

BOOSTER STUDIO by CAMPFIRE emerged from BOOSTER, a crowdfunding service which is co-managed by CAMPFIRE and PARCO. The permanent showroom store exhibits unique digital products, technology, and ideas. BOOSTER STUDIO combines crowdfunding, AI, web, and reality in an attempt to provide a space where new products can be developed in small quantity. Additionally, BOOSTER STUDIO helps to devise distribution strategies like opening new stores. They provide feedback opportunities for prototypes, demonstration experiments, and test-marketing products.


BOOSTER is a crowdfunding service that is co-managed by CAMPFIRE and PARCO.
Since March 2019, it has been supporting the realization of the ideas of creators who are taking on the challenge of creating in the digital age. BOOSTER provides crowdfunding services specializing in digital and local categories, all under the social roles of incubation, dissemination, and city development.
BOOSTER supports project dissemination through PARCO’s media.


◉Inquiries:NEWVIEW AWARDS 2019 Office (person in charge: Watanabe)

Download the press kit which includes the press release and logo from the link below.