Proposing a new 3D look using STYLY New products from fashion brand HATRA can now be experienced in AR

 STYLY Mobile to deliver a full-scale 3D model to your home

The VR/AR/MR creative platform “STYLY (” provided by Psychic VR Lab (Head Office: Shinjuku-ku, Tokyo; President: Yukihiro Yamaguchi) collaborates with fashion brand HATRA (

Through ‘STYLY Mobile’, an AR app for smartphones offered by the company, the 3D look of new items can be experienced in AR. STYLY was selected as the AR content distribution platform for this project.

The graphics on the T-shirt were designed by Ryohei Kaneda, who also designed the logo for NEWVIEW, an experimental project and community pioneering new creative expressions.  Experience design in a three-dimensional space, which the company is developing with Parco Co.

AR content can be experienced by tapping on the AR VIEW button after installing the STYLY Mobile app from the HATRA E STORE product introduction page (

Smart Phone Apps “STYLY”
Google Play |
App Store |


■What is HATRA?

We propose clothes representing portable spaces that can be taken outside for a “room-like” comfort.

He is currently exploring new ways to express the body through the application of the 3D cross simulation software “CLO”.

Major exhibits include “Future Beauty – The Futurability of Japanese Fashion”, “JAPANORAMA” and “Making FASHION Sense”.

2018 JFLF AWARD Winner.

Selected for the 2019 Tokyo New Fashion Designer Award

The designer is Keisuke Nagami.

Born in Hiroshima in 1987.

In 2006, he went to France to learn couture techniques and three-dimensional cutting.

In 2010, he established HATRA.

HATRA official HP:
HATRA Official Twitter:


■About STYLY

STYLY is a VR/AR/MR creative platform that provides artists with a place for spatial expression.

By utilizing STYLY, you can construct a variety of spaces that express the imagination of creators without limit, such as conceptual shop spaces, installations, and galleries. Through this space, we are able to share experiences to the world of the Internet that were not possible in reality until now.

It is possible to create VR space only with a web browser, and STYLY is compatible with Mac and Windows, and can be used on popular PCs other than VR-compatible PCs. In addition, since it is linked to services such as Youtube, SoundCloud and Instagram, as well as 3D software such as MAYA and Blender, you can take in various materials without complicated operations and utilize them in the creation of space.

In the spring of 2020, it will be possible to create and distribute content for AR with STYLY Studio, a VR production tool that is currently being offered.

Even if you do not have a VR-enabled PC or programming skills, you can import your favourite creatives into STYLY Studio, which is deployed in a web browser, and deliver AR content for mobile.

STYLY Official Site:


■ Psychic VR Lab Inc. (

Head office location: MORIAURA 2F, 1-34-2 Shinjuku, Shinjuku-ku, Tokyo

Representative: Masahiro Yamaguchi, Representative Director

As a creative platform in the age of virtual reality (VR), we are developing “STYLY”, which is a cloud service that allows you to build and distribute VR spaces with only a browser. We are promoting VR in interfaces related to art, fashion and lifestyle with the mission of creating a world where all creators can create VR spaces.

<Inquiries regarding this matter>

Psychic VR Lab Inc.
E-mail address: