Exhibition of finalists’ AR Artwork from NEWVIEW AWARDS 2019 (an award in the fields of fashion, culture, and art) at INVISIBLE ART IN PUBLIC, a night exhibition of AR art held at WHITE NIGHT WEEK. AR graphic art exhibition in collaboration with artist Khaya.

As part of the Shibuya Entertainment Technology Promotion Project, Psychic VR Lab is holding an AR art exhibition in collaboration with KDDI at INVISIBLE ART IN PUBLIC in the premises of SHIBUYA CAST. for three days from Friday, November 8 2019 to November 10. The exhibition presents finalists’ artworks from the award NEWVIEW AWARDS 2019 organized by NEWVIEW, the collaborative project between Psychic VR Lab Co., Ltd., Parco Co., Ltd., and Loftwork Co., Ltd. Psychic VR Lab provides the VR/AR creative platform STYLY and has its headquarters in Shinjuku-ku Tokyo with CEO Yukihiro Yamaguchi, Parco has it head office in Shibuya-ku, Tokyo, and Loftwork is also based in Shibuya-ku, Tokyo. KDDI Co., Ltd. is located in Chiyoda-ku Tokyo with its President and Representative Director Makoto Takahashi.



The concept of the AR art night exhibition INVISIBLE ART IN PUBLIC is “turning the invisible into value”.

The exhibition will present finalists’ artworks from NEWVIEW AWARDS 2019, a VR contents awards in the fields of fashion, culture, and art organized by NEWVIEW, an experimental project/community that develops new creative expressions and experiences in 3D spaces using the VR/AR creative platform STYLY (https://styly.cc).

In addition, AR graphic work in collaboration with the artist Khaya will be displayed.

QR code markers are spread in the premises of SHIBUYA CAST. Visitors can enjoy AR art that appears in space by reading these markers from within the STYLY app using devices that are available at CITYSHOP SHIBUYA CAST.


The AR art night exhibition will be held for three days from Friday, November 8 to November 10 in the premises of SHIBUYA CAST. during WHITE NIGHT WEEK.
Devices (iPad) are available at CITYSHOP SHIBUYA CAST.
Visitors can enjoy AR art that appears in space by reading QR code markers in the premises of SHIBUYA CAST using the STYLY app.

INVISBLE ART IN PUBLIC intends to expand the possibilities of art and aim to create a platform that enables everyone to appreciate, evaluate, and support artwork. Shibuya is its stage and without changing its appearance, they go against AR constraints which are only visible when projected through a screen and display artwork that has been freed from physical constraints.

Location: SHIBUYA CAST. 1-23-21 Shibuya, Shibuya-ku, Tokyo
Dates: Friday to Sunday, November 8 to 10
Time: 17:00~21:00
How to join: Borrow the device for viewing available at CITYSHOP SHIBUYA CAST (free)


(English)  https://newview.design/awards/2019/en
(Japanese) https://newview.design/awards/2019/jp

NEWVIEW AWARDS 2019 is the second round of global awards seeking VR content in the fields of fashion, culture, and art.

The aim of this award is to pioneer the near future where all creators will reap the harvest of 3D spatial expressions (VR) and pursue new expressions, cultures, and lifestyles, and discover new-generation creators who will cause momentum in Super Design Experience.

The theme is a continuation of last year’s theme: DESIGN YOUR ULTRA EXPERIENCE.
The exhibition and the award ceremony will be held at the new Shibuya PARCO, which is scheduled to open in late November 2019, after screening by a fancy jury.

・Gold (one artwork) 20,000 USD prize
・Silver (three artworks) 5,000 USD prize
・PARCO Prize (one artwork): the privilege to create a piece of 3D artwork with PARCO and exhibit it in Shibuya PARCO
・KMNZ Prize (one artwork) the privilege to debut as a collaborator
・HIDEKI MATSUTAKE PRIZE (one artwork) the privilege to create VR content in collaboration with Hideki Matsutake
・Media Ambition Tokyo PRIZE (one artwork) the privilege to exhibit a peace of artwork at Media Ambition Tokyo

Yumemi-nemu: Yumemi book store owner and character producer / Keiichi Matsuda: Designer and videographer / Nick DenBoer: Videographer / Lu Yang: Artist / Keng-Ming Liu: Bito founder and creative director / Mitsuru Kuramoto: Broadcast writer / Satoshi Otsuki: Videographer / Keisuke Toyoda: Architect (noiz) / Tatsuhiko Taniguchi: Artist


An exhibition themed around finalists’ artworks where you can experience VR held in Shibuya PARCO!
DIFFUSION has diffusion as its theme and presents 3D expressions that display diffusion and a new world of experience.

Sessions: Saturday, December 14~Sunday, December 22
Time: 10:00~21:00(Starts at 13:00 on 12/14)
Entrance fee: Free
Venue: Shibuya PARCO 9F Creative Studio

A permanent exhibition by Discont, last year’s PARCO Award winner, will be launched at Shibuya PARCO!
AR installation in SHIBUYA XR SHOWCASE

SHIBUYA XR SHOWCASE is coming to Shibuya PARCO! This virtual showcase displays 3D creative contents created by computers through smartphones and Ar-compatible glasses as if you were really there.

The opening of the new theatre will feature the permanent exhibition of World’s end supernova, the AR installation artwork by designer Discont who was awarded the PARCO award in NEWVIEW AWARD 2018.

Schedule: From Shibuya PARCO Grand Opening onwards (Friday, November 22)
Time: 10:00~21:00
Venue: Shibuya PARCO 5F SHIBUYA XR SHOWCASE (next to the escalator)

NEWVIEW STAND(Limited-Duration)

A VR stand will be set up with commendable artworks from last year’s NEWVIEW Project.These VR creations can be casually enjoyed by anyone.

Sessions: Friday, November 22~Sunday, December 22
Time: 10:00~21:00
Entrance fee: Free
Venue: Shibuya PARCO 5F Special Venue

■ Sponsors

■ Partners

■ Media Partners

■ Supporters


NEWVIEW started in January 2018 as an experimental project/community that develops new creative expressions and design experiences in 3d spaces.
It conducts experiments to design next-generation culture/lifestyle experiences that transcend reality and fantasy together with creators who embody city culture such as fashion, music, movies, graphics, and illustration.
NEWVIEW also develops, cultivates, and interacts with next-generation VR creators through lectures and meetups in Japan and overseas.
Website: https://newview.design/

Entertainment Technology Promotion Project (https://shibuya5g.org

This project aims to further captivate the city of Shibuya by using technology focused on entertainment, technology which has been established by the Shibuya City Tourism Association, Shibuya Mirai Design, and KDDI in anticipation of the upcoming 5G era.
Entertainment Technology Promotion Project promotes the creation of new cultures and attractive cities for tourism focusing on entertainment such as music and art.

WHITE NIGHT WEEK SHIBUYA(http://www.white-night-week-shibuya.jp/
WHITE NIGHT WEEK SHIBUYA looks at Tokyo’s night culture through various discussions and experience projects under the theme of “Economic and cultural promotion at night from Shibuya, Tokyo”.
Producers, creators, and artists in the nightlife scene such as culture, economy, technology, and security share their views for Shibuya in the future through various events.

Organizer: Future Design Shibuya, Shibuya City Tourism Association
Co-organizer: Shibuya ward
Entertainment Technology Promotion Project
Special co-sponsor: KDDI Co., Ltd.
Co-sponsor: Mixi Co., Ltd., Kirin Brewery Company Co., Ltd.

Inquiries: NEWVIEW AWARDS 2019 Office (person in charge: Watanabe)
Download the press kit which includes the press release and logo from the link below.