〜 NEWVIEW CYPHER #Goods and sales of works created at NEWVIEW CYPHER #Goods in addition to artist collaboration 〜
The provider of the VR/AR/MR creative platform STYLY (https://styly.cc), the joint project of Psychic VR Lab (Shinjuku-ku, Tokyo), PARCO Corporation (headquartered in Shibuya-ku, Tokyo) and LOFTWORK Co. NEWVIEW has released NEWVIEW CYPHER #Goods, the sixth edition of NEWVIEW CYPHER, a genre-specific xR expression community, and has begun inviting artists and creators to participate.
*xR is a generic term for technologies that combine the real world and virtual world, such as VR (virtual reality), AR (augmented reality) and MR (mixed reality) to provide new experiences.
NEWVIEW #Goods ： https://newview.design/cypher/goods/
NEWVIEW CYPHER is a community activity in which creative expressions of all genres are expressed in a freestyle xR style. The sixth edition of the project, NEWVIEW CYPHER #Goods, will explore new forms of expression by combining AR with objects, such as t-shirts, stickers, posters, mugs and figures, and will develop community activities that will be incorporated into the works. We are now accepting applications for artists and creators who want to explore expressions that increase the value of objects through the creation of AR goods. They will create works of art through meetups and workshops.
AR goods that expand the worldview of products not only enhance the value of real goods, but also provide users with new experiences that have not been available until now. We aim to create a culture of AR goods with artists and creators.
- 1 AR goods from 3D Girl “Akukan Koneru” as the first collaboration
- 2 The second and third collaboration artists are also available!
- 3 More experimental objects x AR expressions are also explored with artists! Collaborative goods also produced to explore new uses
- 4 Part 6 NEWVIEW CYPHER #Goods Overview
- 5 About NEWVIEW CYPHER
- 6 About STYLY
- 7 Psychic VR Lab Inc.
AR goods from 3D Girl “Akukan Koneru” as the first collaboration
NEWVIEW CYPHER #Goods has opened the experimental “STYLY STORE” to expand the possibilities of AR goods, selling goods in collaboration with artists who inspire the creation of AR goods. As a first step, we have started selling AR goods (t-shirts and acrylic stands) in collaboration with Dimensional Girl “Akukan Koneru”.
Store Link: https://styly.thebase.in/
*Before purchasing the product, download the STYLY smartphone application and check you can experience AR on your smartphone with the STYLY application.
STYLY Mobile：
Google Play | https://play.google.com/store/apps/details?id=com.psychicvrlab.stylymr
App Store | https://itunes.apple.com/jp/app/id1477168256?mt=8
Product name:
- Mini Koner-chan’s Dancing (AR) acrylic stand
- Meet Konerates (AR) T-Shirt / Dimensional Girl Logo
- Meet Kone Rattes (AR) T-shirt / Kone Rattes
- Meet Kone Rattes (AR) T-Shirt / Akukan Koneru
Order period: 8/28 ~ 9/30
*Sales may be discontinued once the predetermined quantity is reached.
Collaboration Artists
Hyperspace / Character Designer / Content Creator
“All characters exist somewhere in this multiverse,” is the idea behind “Dimensional Girl / Akukan Koneru,” which he discovered in 2018, and began his activities from the start of the project. He is in charge of the actual production and management of the project and continues to produce it in order to pass on its appeal to the world. Her main tool is 3DCG, and she belongs to Iarin Japan.
Twitter : https://twitter.com/Dimension_Mind
3D Girl：https://twitter.com/dimegir
The second and third collaboration artists are also available!
Starting with the first AR goods sale of the first artist collaboration, Dimensional Girl “Akukan Koneru”, we are planning to sell AR goods collaborating with various artists for the second and third rounds.
The 2nd collaboration -KEISUKEYOSHIDA-
In the second phase of the collaboration, we will sell t-shirts in collaboration with the fashion brand “KEISUKEYOSHIDA” led by Keisuke Yoshida. An AR sticker will be attached to the collaboration t-shirt.
*We may end the sale of the product once the predetermined quantity is sold.
Collaboration Artists
Keisuke Yoshida / Fashion Designer
Born in 1991 in Tokyo, Japan.
Graduated from Rikkyo University, Faculty of Letters, and established KEISUKEYOSHIDA in 2015 after working at coconogacco and esmod japon.
Participated in Tokyo Collection from the 2016 spring/summer season.
Website：https://www.keisukeyoshida.com/
Collaboration #3 -Kae Tanaka
The third collaboration with Kae Tanaka, whose collaboration with BEAMS is still fresh in our minds, will be released in September and orders will be taken.
*The products may be sold out once the predetermined quantity is reached.
Collaboration Artists
Kae Tanaka / Artist
1995 Born in Yokohama City, Kanagawa Prefecture
Main Exhibits
2020 “Kae Tanaka is full in Shinjuku”, BEAMS JAPAN
Main Activities
2017~ Nogizaka 46’s “Runaway Water” script illustration, and Publication:MdN December issue. Nogizaka 46 exhibition <Datai Zennbu Ten> catalogue
2018 Madarake Sushio, Takashi Tanaka, and Kae Tanaka Collaboration t-shirt
2019 ~Kae-chan Sofubi VAG Gacha
2019 Onitsuka Tiger,✖️ Chun-Li, Exhibition illustration
2020 Killremote t-Shirts and other illustrations
2020 BEAMS Collaboration Ron T. Illustration creation
2020 Chinkame,” “BEAMS”, “Chinkame,” “BEAMS”, and “BEAMS”, “Illustration
In addition to the development of goods created in collaboration with artists, AR goods born from NEWVIEW CYPHER #Goods that excite users may actually be commercialized and sold in the STYLY STORE. NEWVIEW CYPHER #Goods artists/creators may be asked to produce AR goods in collaboration with prominent artists and companies in the future.
Companies interested in the production and sale of collaborative AR goods, such as IP collaboration goods development and promotional materials, should contact us from the link below.
Contact: info@styly.cc (contact person: Sato)
More experimental objects x AR expressions are also explored with artists! Collaborative goods also produced to explore new uses
In addition to t-shirts, acrylic stands, and mugs, artist collaboration goods are also being produced to explore new uses for these items, such as whether AR can be used to promote CD albums in today’s streaming culture, which is becoming increasingly distant from CD albums. We will explore the expression of AR.
Collaboration #4 – “maco marets AR” / Natsuki Ono feat. maco marets (with Discont)
‘Experience the album as a space,’
The era of the CD album has moved away from CD albums, and music is now easily available for streaming.
It has become more convenient, but in the days when CD albums were the main source of music, you could physically touch and understand the artist’s own sensibilities. For this project, based on the maco marets 3rd album “Circles”, a new space was created by overlaying the world view of the album “Laundromat” on the real world with AR technology, and the color scheme and specifications that the maco marets themselves like to use were implemented through AR technology. I would like to propose this as a new approach to the promotion of CD albums.
Collaborative Artists
Natsuki Ono feat. maco marets (with Discont)
Natsuki Ono / USB human
At NEWIVIEW AWARDS 2019, the VR work “ne.mui” won the Silver Prize and the PARCO Award and will be exhibited at SICF21 in September.
website : http://ononatsuki.net
maco marets / Rapper
In 2016, he debuted with his solo album, Orang.Pendek. His latest album, Waterslide III, is scheduled for release at the end of August.
website：https://www.macomarets.me/
Twitter：https://twitter.com/bua_macomarets
Instagram：https://www.instagram.com/bua_macomaret
Discont / XR Artist
Winner of the NEWVIEW AWARDS 2018 PARCO Award; AR work “World’s end supernova” will be exhibited at the same time as the renewal of Shibuya PARCO in 2019. He is the current leader of the NEWVIEW CYPHER project.
Twitter：https://twitter.com/VR_landscape
Collaboration #5 – “Creature typeface” / Yagi Feijiro –
A typeface design that allows the user to view and bury a character (creature) in motion by reading a STYLY marker, which makes the character (creature) stand up in three dimensions in the present day as an AR when it is unearthed in the far future as a corpse and excavated from a graveyard.
Collaboration Artists
Feijiro Yagi / Art director / Graphic designer
Born in 1999 in Tokyo, Japan.
Currently enrolled in the Department of Inter Media Art at Tokyo University of the Arts
The graphical properties that characters are supposed to have had are being unearthed from the future.
Twitter：https://twitter.com/57577_hei
Instagram：https://www.instagram.com/heijiroyagi/
Part 6 NEWVIEW CYPHER #Goods Overview
NEWVIEW #Goods ： https://newview.design/cypher/goods/
We are looking for artists and creators who want to explore expressions that enhance the value of things through the creation of AR goods. Through meetups and workshops, we will share ideas and implementation methods with each other, sometimes competing and sometimes helping each other to create AR goods that are not bound by conventional concepts.
■Artists/Creators wanted
- Any artists/creators who are interested in new expressions of AR×Goodsregardless of their age, professionals and amateurs.
- You must be able to create and submit your work
■Schedule
NEWVIEW CYPHER has a limit of the number of players (participating artists and creators) and viewers in the audience, and an open call for artworks for submissions only.
The recruitment period for players (participating artists and creators) and members of the audience is on Friday, August 28, 2020, 5:00 p.m. – Thursday, September 10, 2020, 7:00 p.m.
Submission period: August 28, 2020
Friday, August 28, 2020, 12:00 – Friday, October 23, 2020, 24:00
*All entries will be submitted to NEWVIEW AWARDS 2020 at the same time.
■#Goods Page
AWRD：https://awrd.com/award/newview-cypher/tab/goods
*Other information will be released in due course.
About NEWVIEW CYPHER
NEWVIEW CYPHER is a community activity where creative expressions of all genres are expressed in a freestyle xR style. Like a hip-hop cypher, artists and creators from each genre gather and present their works to each other. Through mutual exchange and study, the artists and creators evaluate and praise each other’s highly original styles, and through this exchange and study, we will develop xR expression in each genre. As a culmination of the activities, an event “Open Cypher” will be held where participating artists/creators will make public presentations of their works and the best works will be selected. Unlike the awards, there will be no jury, and the best works will be selected by participants’ votes. Entries will be publicly solicited for submissions, and the works will be introduced at the event and presented with awards.
WEB：https://newview.design/cypher/
Opening Event（Online/Zoom）
An opening event will be held to introduce the activities of NEWVIEW CYPHER and a simple workshop.
Friday, August 28, 2020, 19:30-21:00
NEWVIEW CYPHER Opening Event Application Page
Peatix：https://newview-cypher-opening.peatix.com
Organizer: NEWVIEW PROJECT
About NEWVIEW
Launched in January 2018 as an experimental project/community that pioneers the design of new creative expressions and experiences in 3-D space. Other than setting up experimental works with artists of various genres and presenting new forms of expression to society, the project has developed the NEWVIEW AWARDS and the NEWVIEW SCHOOL, an art school for learning xR as a comprehensive art form, to discover, nurture, interact with, and transmit the next generation of creators.
Web：https://newview.design/
◉Contact: NEWVIEW CYPHER Office (Attn: Ichioka)
info@newview.design
Download the press kit below, including press releases and logos.
https://drive.google.com/drive/folders/1DRbG7RQPmlXgsoIuoIFf0Anz-Rqad0Zh?usp=sharing
About STYLY
STYLY is a VR/AR/MR creative platform for artists to express themselves.
STYLY is a where to create conceptual shop spaces, installations and galleries that visualize imagination in freely without any constraints. Participants can share their experience online, which is never possible in the real world.
xR space can also be created using only a web browser, and it is compatible with Mac, Windows, as well as other computer environments other than VR-compatible PCs. In addition, as it is linked to services such as YouTube and SoundCloud, along with 3D software (such as MAYA and Blender), it is possible to import various materials and use them for space creation without complicated operations.
STYLY Official Site：https://styly.cc/
STYLY GALLERY：https://gallery.styly.cc/
STYLY Mobile：
Google Play | https://play.google.com/store/apps/details?id=com.psychicvrlab.stylymr
App Store | https://itunes.apple.com/jp/app/id1477168256?mt=8
Psychic VR Lab Inc.
- Headquarters location) 2/F, MORIAURA, 1-34-2 Shinjuku, Shinjuku-ku, Tokyo, Japan
- Representative: Yoshihiro YAMAGUCHI, Representative Director
We develop STYLY, a cloud service as a creative platform in this xR era to build and distribute xR spaces with just a browser. We promote the conversion of art, fashion and lifestyle interfaces to xR aiming to create xR spaces for all artists