AR goods produced in collaboration between “KEISUKEYOSHIDA” and NEWVIEW are now on sale!

 We are also looking for artists and creators to participate in NEWVIEW CYPHER #Goods

Provider of the VR/AR/MR creative platform STYLY (, the joint project of Psychic VR Lab (Shinjuku-ku, Tokyo), PARCO Corporation (headquartered in Shibuya-ku, Tokyo), and LOFTWORK Co. NEWVIEW is the second collaboration with the fashion brand “NEWVIEW CYPHER #Goods”, the sixth collaboration of the genre-specific xR expression community “NEWVIEW CYPHER”. We have started to sell AR goods produced in collaboration with “KEISUKEYOSHIDA”.

*xR is a general term for technology that provides new experiences by combining the real and virtual worlds, which include VR (virtual reality), AR (augmented reality), and MR (mixed reality).


NEWVIEW CYPHER is a community activity where creative expressions of all genres are expressed in a freestyle xR style. The sixth edition of NEWVIEW CYPHER #Goods is a community activity that will explore new forms of expression by combining AR with objects such as t-shirts, stickers, posters, mugs, and figurines, and incorporate them into works of art.

AR goods that expand the global view of products do not only enhance the value of real goods but also provide users with new experiences that cannot be obtained from conventional goods. We aim to create a culture of AR goods with artists and creators.

Collaboration AR goods from “KEISUKEYOSHIDA” and NEWVIEW CYPHER #Goods are now available at STYLY STORE

STYLY STORE, an experimental store that expands the possibilities of goods, is selling goods in collaboration with artists who serve as inspiration for the creation of AR goods.

As our second product, we have started selling AR goods (T-shirts) in collaboration with the fashion brand “KEISUKEYOSHIDA”, allowing users to experience AR content by reading the sticker attached to the T-shirt.

Product name:AR deadbody print T-shirt
Order period:9/9 ~ 10/6

*Please note that sales may be discontinued once the product reaches the planned quantity.
*Please note that the AR content is still under development and may be subject to change.

Store link:
*Before purchasing the product, please download the STYLY smartphone application and check if you can experience AR on your own smartphone using the STYLY app.

STYLY Mobile
Google Play |
App Store |

Miniature AR runway contents are now available with the sale of collaborative AR goods!

To coincide with the sale of the collaboration goods, we reconstructed the miniature AR runway as an experimental miniature AR runway based on the image of the KEISUKEYOSHIDA 20AW collection fashion show, which was cancelled due to the influence of COVID-19 It is now available on the smartphone app “STYLY” for anyone to experience.

Scene URL:

◆Collaborative Artists

Keisuke Yoshida / Fashion Designer

Born in 1991 in Tokyo, Japan.

Graduated from the Faculty of Letters of Rikkyo University and established KEISUKEYOSHIDA in 2015 after working at coconogacco and esmod japon.

Participated in the Tokyo Collection from the 2016 Spring/Summer season.



Please contact us if you are interested in producing and selling AR goods for IP collaboration, such as goods development and sales promotion materials.

Contact: (contact person: Sato)


Part 6 NEWVIEW CYPHER #Goods Overview


We are looking for artists and creators who want to explore expressions that enhance the value of things through the creation of AR goods. While sharing ideas and implementation methods through meetups and workshops, we will sometimes compete with each other and help each other to create AR goods that are not bound by conventional concepts.

Artists/Creators to be recruited

  • Professional and amateur artists/creators who are interested in the new expressions of AR×Goods, regardless of age.
  • You must be able to create and enter your work


NEWVIEW CYPHER has a player (participating artists and creators) limit, an audience limit, and an open call for artworks for submissions only.

・The recruitment period for players (participating artists and creators) and audience members
Friday, August 28, 2020, 5:00 p.m. – Thursday, September 10, 2020, 7:00 p.m.

・Submission period: August 28, 2020
Friday, August 28, 2020, 12:00 – Friday, October 23, 2020, 24:00
All entries will be entered into NEWVIEW AWARDS 2020 at the same time.

#Goods Page



NEWVIEW CYPHER is a community activity where creative expressions of all genres are expressed in a freestyle xR style. Like a hip-hop cypher, artists and creators from each genre gather and present their works to each other. Through mutual exchange and study, the artists and creators evaluate and praise each other’s highly unique styles, and through this exchange and study, we will develop xR expression in each genre. As a culmination of the activities, an event “Open Cypher” will be held where participating artists/creators will make public presentations of their works, and the best works will be selected. Unlike the awards, there will be no jury, and the best works will be selected by participants’ votes. There will also be an open call for entries, and the works will be introduced at the event and presented with awards.




Launched in January 2018 as an experimental project/community that pioneers the design of new creative expressions and experiences in 3-D space. Other than setting up experimental works with artists of various genres and presenting new forms of expression to society, the project has developed the NEWVIEW AWARDS and the NEWVIEW SCHOOL, an art school for learning xR as a comprehensive art form, to discover, nurture, interact with, and transmit the next generation of creators.


◉Contact: NEWVIEW CYPHER Office (Attn: Ichioka)
Download the press kit below, including press releases and logos.


STYLY is a VR/AR/MR creative platform for artists to express themselves.

STYLY is a where to create conceptual shop spaces, installations and galleries that visualize imagination in freely without any constraints. Participants can share their experience online, which is never possible in the real world.

xR space can also be created using only a web browser, and it is compatible with Mac, Windows, as well as other computer environments other than VR-compatible PCs. In addition, as it is linked to services such as YouTube and SoundCloud, along with 3D software (such as MAYA and Blender), it is possible to import various materials and use them for space creation without complicated operations.

STYLY Official Site:

STYLY Mobile:
Google Play |
App Store |

Psychic VR Lab, Inc.

  • Headquarters location) 2/F, MORIAURA, 1-34-2 Shinjuku, Shinjuku-ku, Tokyo, Japan
  • Representative: Yoshihiro YAMAGUCHI, Representative Director

We develop STYLY, a cloud service as a creative platform in this xR era to build and distribute xR spaces with just a browser.  We promote the conversion of art, fashion and lifestyle interfaces to xR aiming to create xR spaces for all artists.