〜Creating a new UGC culture of AR x Music Video〜
The joint project “NEWVIEW”, a collaboration between Psychic VR Lab (Shinjuku-ku, Tokyo), provider of the VR/AR/MR creative platform STYLY (https://styly.cc), PARCO Corporation (headquartered in Shibuya-ku, Tokyo), and LOFTWORK Co. (Shibuya-ku, Tokyo), announced the launch of “NEWVIEW CYPHER #Music,” the fifth installment of its genre-specific xR expression community “NEWVIEW CYPHER”. It was announced that they will create music videos using AR and the song “Yoru ni Kakeru” by YOASOBI, “a unit that turns novels into music”, and have started recruiting artists and creators to participate in the project.
*xR is a generic term for technologies that combine the real world and virtual world to provide new experiences, such as VR (virtual reality), AR (augmented reality) and MR (mixed reality).
NEWVIEW CYPHER is a community activity where creative expressions of all genres are expressed through xR in a freestyle manner. The fifth initiative, “NEWVIEW #Music”, will explore the new possibilities of AR x MUSIC with YOASOBI, “a unit that turns novels into music”. Until now, it has been common for official music videos to be released as one-of-a-kind works in order to convey the worldview of the song to users. In this community activity, we aim to create a new UGC (User Generated Content) AR music video culture to explore the possibilities of expression and experience of music.
- 1 Turning the user’s own original experiences and scenery brought forth through the song, MV, and original story of “Yoru ni Kakeru” by YOASOBI into a music video using AR.
- 2 Free assets for “Yoru ni Kakeru” are now available
- 3 Overview of NEWVIEW CYPHER #Music
- 4 About NEWVIEW CYPHER
- 5 About STYLY
- 6 Psychic VR Lab Inc.
Turning the user’s own original experiences and scenery brought forth through the song, MV, and original story of “Yoru ni Kakeru” by YOASOBI into a music video using AR.
The collaboration artist for NEWVIEW #Music is YOASOBI, a unit that turns novels into music. The music video production project will be developed as a pillar of community activities in the form of a collaboration between YOASOBI and users. Starting today we are accepting applications from artists and creators who want to explore the xR expression of music through the production of AR content and AR music videos based on the hit song “Yoru ni Kakeru”. The work will be created through meetups and workshops.
From September 12th to October 31st, we will be accepting entries for the AR Works Category for works that incorporate the user’s own original experiences and scenery brought forth by the “Yoru ni Kakeru” song, MV, and original story. From November 1st to November 30th, we are looking for video works for the Video Works Category that have been filmed and edited based on the works gathered through the AR Works Category. Benefits will be provided by YOASOBI for both categories.
We hope that the participation of many artists, creators, and users will lead to a new movement.
*The AR work and sample works used in the video production will be released separately.
Stay tuned through STYLY’s official Twitter page（ @STYLY_VR ）
Free assets for “Yoru ni Kakeru” are now available
Based on the worldview of YOASOBI’s “Yoru ni Kakeru”, customizable lyrics, effects, and other 3D assets will be made available on the creative tool “STYLY Studio” for free to all. Detailed instructions on how to use the new assets will be published in STYLY MAGAZINE on Monday, September 7.
Using these new assets in “STYLY Studio”, you can create your own AR music video with just a web browser and your imagination, without the need for specialized knowledge of programming or 3D modeling. The finished work can be brought into real life via the “STYLY Mobile” smartphone app, allowing you to film in your own location to create your own AR music video.
Overview of NEWVIEW CYPHER #Music
We are looking for artists/creators who want to explore xR expression of music through the production of AR works and AR music videos based on the hit song “Yoru ni Kakeru”. Through meetups and workshops, we will share ideas and implementation methods with each other, at times competing and at times helping each other to create AR music videos that are not bound by conventional concepts.
A pair made up of composer Ayase and vocalist ikura, YOASOBI is “a unit that turns novels into music”. Their first song “Yoru ni Kakeru”, released in November 2019, surpassed 1 million views on YouTube within a month of its release, reaching 10 million views in April 2020 and 40 million views in July 2020. The song reached No. 1 on the Billboard Japan Hot 100 and Oricon Weekly Singles Ranking, and the number of streaming views exceeded 100 million in July. Their second song “Ano Yume wo Nazotte” led to the manga adaptation of the original novel, their third song “Haruzion” led to collaborations with beverages and video works, and they released their fourth song “Tabun” on July 20. The publication of the original novel has been announced, further expanding the scope of their development.
AI NIINA / Manga Artist / Animation Artist
She is a student at the Design Department of Tokyo University of the Arts.
The message manga she shared on Twitter attracted a great deal of sympathy, and in 2018 she wrote and published her first book, “Sekirara Manga: Nemurenu Yoru ni Todoke”.
She has worked on part of the background animation for the Sheena Ringo Live “Sheena Ringo (Nama) Ringo Haku ’18 – Fuwaku no Yoyuu”.
She also provided animation for the image movie of “JANTJE_ONTEMBAAR”, a brand by Shingo Katori and Tomoki Yuma.
The music video for YOASOBI’s “Yoru ni Kakeru” she produced in 2019 has exceeded 60 million views.
- Regardless of age, professional or amateur, those who are interested in new expressions of AR×MUSIC.
- You must be able to create and enter your work
NEWVIEW CYPHER has openings for players (participating artists and creators) and audience members, and an open call for submission-only artworks.
- The recruitment period for players (participating artists and creators) and audience members:August 19, 2020 (Wed), 12:00 – September 10, 2020 (Thu), 19:00
- Submission period for the AR Design Competition:September 11, 2020 (Fri), 12:00 – October 23, 2020 (Fri), 24:00
All entries will be entered into NEWVIEW AWARDS 2020 at the same time.
Details for the Video Works Category will be announced separately.
*Other information will be released in due course.
About NEWVIEW CYPHER
NEWVIEW CYPHER is a community activity where creative expressions of all genres are expressed through xR in a freestyle manner. Like a hip-hop cypher, artists and creators from each genre gather and present their works to each other. Through mutual exchange and study, the artists and creators evaluate and praise each other’s highly original styles, and through this exchange and study, we will develop xR expression in each genre. As a culmination of the activities, an “Open Cypher” event will be held where participating artists/creators will make public presentations of their works and the best works will be selected. Unlike awards, there will be no jury, and the best works will be selected by participants’ votes. There will also be an open call for entries, and the works will be introduced at the event and presented with awards.
An opening event to introduce NEWVIEW CYPHER activities and a simple workshop will be held.。
August 28 2020 (Fri), 19:30-21:00
NEWVIEW CYPHER Opening Event application page
Launched in January 2018 as an experimental project/community that pioneers the design of new creative expressions and experiences in 3-D space. Other than setting up experimental works with artists of various genres and presenting new forms of expression to society, the project has developed the NEWVIEW AWARDS and the NEWVIEW SCHOOL, an art school for learning xR as a comprehensive art form, to discover, nurture, interact with, and transmit the next generation of creators.
◉Contact: NEWVIEW CYPHER Office (Attn: Ichioka)
Download the press kit below, including press releases and logos.https://drive.google.com/drive/folders/1IKMtPfAUyd9XDiRnBIxGwxkJLRaRYjcj?usp=sharing
STYLY is a VR/AR/MR creative platform for artists to express themselves.
STYLY is a where to create conceptual shop spaces, installations and galleries that visualize imagination in freely without any constraints. Participants can share their experience online, which is never possible in the real world.
xR space can also be created using only a web browser, and it is compatible with Mac, Windows, as well as other computer environments other than VR-compatible PCs. In addition, as it is linked to services such as YouTube and SoundCloud, along with 3D software (such as MAYA and Blender), it is possible to import various materials and use them for space creation without complicated operations.
Google Play | https://play.google.com/store/apps/details?id=com.psychicvrlab.stylymr
App Store | https://itunes.apple.com/jp/app/id1477168256?mt=8
Psychic VR Lab Inc.
- Headquarters location) 2/F, MORIAURA, 1-34-2 Shinjuku, Shinjuku-ku, Tokyo, Japan
- Representative: Yoshihiro YAMAGUCHI, Representative Director
We develop STYLY, a cloud service as a creative platform in this xR era to build and distribute xR spaces with just a browser. We promote the conversion of art, fashion and lifestyle interfaces to xR aiming to create xR spaces for all artists