Sanrio Puroland’s First Heartful Cake to Combine Sweets with AR-Decorating Video Will Go on Sale on Monday, December 7

STYLY (, a VR/AR/MR creative platform headquartered in Shinjuku-ku, Tokyo, and run by President Yoshihiro Yamaguchi, is pleased to announce that Sanrio Entertainment Inc. (Aya) and Sanrio Puroland (operated by Sanrio Puroland) have collaborated to develop a 30th-anniversary, AR-decorating heartful cake with video. The cake, which combines AR and sweets using STYLY, will be available for sale at the Character Food Court on the 1st floor of Sanrio Puroland beginning Monday, December 7.

〜The cake will be on sale at the Character Food Court on the 1st floor of Sanrio Puroland. 〜

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After downloading the “STYLY” app on a smartphone and reading the STYLY QR codes on the limited-edition design card, which comes with the purchase of the cake, the characters of the 30th-anniversary original design will appear on the cake accompanied by music, as if by magic.

The AR content and the novelty design cards will change each season.

For more information, click here.:

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STYLY is a VR/AR/MR creative platform, offering artists a place to express themselves in space.

With STYLY, you can create conceptual storefronts, installations, galleries, and other spaces, and express your artist’s imagination in unlimited ways. Through these spaces, you can share experiences with the world of the Internet, experiences which are not possible in the real world.

You can create an XR space using only a web browser; STYLY is compatible with Mac and Windows, as well as all popular PCs (other than VR-compatible PCs). In addition, STYLY is linked to services such as YouTube and SoundCloud, as well as 3D software such as MAYA and Blender, which makes it possible to import various materials and utilize them for space creation without complicated operations.

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About Psychic VR Lab, Inc.

  • Headquarters: MORIAURA 2F, 1-34-2 Shinjuku, Shinjuku-ku, Tokyo
  • Representative: Masahiro Yamaguchi, President

As a creative platform in the XR era, STYLY is a cloud service that allows you to build and distribute your XR space with just a browser. Our mission is to create a world where all artists can create their own XR space, from art and fashion to lifestyle. We are promoting the “XRization” of interfaces related to


About Sanrio Puroland

Sanrio Puroland is an indoor theme park where you can meet many popular Sanrio characters, including Hello Kitty and My Melody. The park includes live shows and many photo-worthy spots for both children and adults to enjoy, and since it is an indoor facility, you can play to your heart’s content without worrying about the weather.



<For more information, please contact>
Psychic VR Lab, Inc.
Attn: Watanabe
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