Collaborated with SEMBA CORPORATION, the leading figure in interior design, Psychic VR Lab has brought the next generation of interior design, which combines both the real and the virtual world, to SC Business Fair 2020 ~ Experiencing the Next-generation Retail Interior Design of the XR Age where Users Can Simultaneously Travel Between the VR/MR Space ~

Psychic VR Lab (Headquarter locates at Shinjuku, Tokyo. Representative Director: Masahiro Yamaguchi), the provider of the creative platform specialized for creating and publishing VR/AR/MR contents “STYLY (,” has collaborated with SEMBA COLLABORATION (Headquarter locates at Minato Ward, Tokyo. Representative Director: Daisuke Yashima), a professional interior design corporation, to bring a brand-new experimental “next-generation interior design which combines both the virtual and the real world” to the “SC Business Fair 2020” organized at PACIFICO Yokohama from (Wed.) January 22, 2020, to (Fri.) January 24.



A Short Video Showcasing the Exhibited Content:

At the corporation’s booth, based on their latest presentation tool, brand proposal, and the corporation’s next-generation retail interior design concept, “Augmented Retail ~ Mixed Reality ~,” SEMBA CORPORATION has combined various fashion and music contents into one same VR/MR space design. Using STYLY’s latest function, Multi-player Mode (available in β version), SEMBA has created a space where multiple users could simultaneously enter one similar space, allowing visitors to travel between the real and the VR/MR world to experience this next-generation design content.

Coordinating both the real interior designs with virtual designs during its creation, the exhibited content this time is an experimental content that fused the uniqueness of virtuality with reality.

Users who are interested in creating the next generation of retail interior design which combines realities with virtuality should contact SEMBA CORPORATION’s Corporate Communication Division (

 Content Overview

<Main Theme>
—Augmented Retail—

As the next generation of technology, with which the real world is augmented with virtuality, is just one step ahead, how will retail interior design changes cope with the new possibilities of the future? Don’t miss your chance to experience SEMBA CORPORATION’s next-generation retail interior design, which encompasses our vision for the future.

<Conceptual Content>

An entrance where users can quickly approach the corporation’s “interpretation of the world portrayed through MR and VR.” This entrance also serves as the gateway leading to the following four scenes.

A floating VR gallery portraying the corporation’s portfolio until the present day. As the gallery is presented in a seemingly infinite virtual space, users can freely experience SEMBA’s various projects from both Japan and overseas at any time and from anywhere.

A special performance that combines BIM data, photogrammetry, together with the uniqueness of VR/MR. Different from models created by foams and paper documents, with this content, users can experience various models directly at real scale. With this new technology which creates highly realistic sensations, SEMBA aims to establish a new service that employs pioneering VR/MR technologies as a communication tool.

A content where users can directly experience the future of apparel shops. As the world of fashion embraces fast digitalizing trends in designing, SEMBA aims to create a new way for users to experience the latest fashionable expressions through VR and MR. Including the detailed coordination of the products being displayed within the stores, with these new technologies, users can directly confirm the feelings given off from the clothes in addition to simulating their own coordination within the digital space.

This content represents the future of music stores. With VR and MR technologies, music stores of the future can not only provide users with their personalized music list but also create a new dynamic digital space combining both music and spatial expressions, allowing users to experience the songs of their choices. Based on this concept, SEMBA has brought two different themes to visiting users: “Meet your new music” and “Delve into the music you love” with the exhibited contents.

Exhibition Overview

Official Name: The 44th Japan Shopping Center National Competition—“SC Business Fair 2020”
Exhibition Period: From (Wed.) January 22, 2020, to (Fri.) January 24
Venue: PACIFICO Yokohama—Exhibition Hall, Section C2-7
Exhibited Contents: An introduction to SEMBA CORPORATION’s latest communication resources based on the main theme of “Extended Retail.”
Event Website:

Planning, Producing, Fundamental Design & Project Management: SEMBA CORPORATION
Cooperated Contents Planning, Producing, and Collaborating: Psychic VR Lab Co., Ltd.
Construction: SHIZENDOU Co., Ltd.

<Contact Information>
Psychic VR Lab Co., Ltd.
Officer in Charge: Watanabe
Email Address:

Division in Charge: Corporate Communication Division
Email Address: