STYLY (https://styly.cc), a VR creative platform provider, will hold a pop-up shop “2037 Tokyo collection” jointly with Parco, Isetan Shinjuku, and Tokyo Liberation Zone. – TOKYO Liberation Zone × PARCO -” is a joint effort to provide a new shopping experience by constructing a system that links actual stores and VR using the fashion VR platform STYLY.
In this project, visitors can experience the different-dimensional urban space “Tokyo” created on STYLY in VR through their smartphones. By launching a smartphone app and visiting the real shop, you can enjoy various contents linked to real-life items in the virtual “TOKYO,” which allows you to experience the profound value of products that would be difficult to read only in the real world. This is an experiment for you to experience.
Event Summary》 2037 Tokyo collection – TOKYO Liberation Zone × PARCO –
[Place]
1) Isetan Shinjuku Store, Main Building 2nd Floor = Center Park/TOKYO Liberation Zone (3-14-1 Shinjuku, Shinjuku-ku, Tokyo)
- BY PARCO・Meetscal Store (Viole Minami Aoyama B1F, 5-2-15 Minami Aoyama, Minato-ku, Tokyo)
[Dates]
- Wednesday, April 5 – Tuesday, April 18, 2017
- Friday, April 7 – Wednesday, April 19, 2017
Director: Magnificence Yamaguchi / VR: Junkazu Yahata (Psychic VR Lab) / 3DCG: mographixx /
Design cooperation: NO DESIGN / Special cooperation: Yoichi Ochiai (media artist)
Participating brands and artists
ANREALAGE／Orphe／VICE VERSA (Tetsuya Yamamoto)／Musashino Seiki／KAGARI YUSUKE／nir／ ruten by chinami／TOMATO／NuQ／2037 (You Irie)／magma／Inio Asano
What is the “Tokyo 2037 collection – TOKYO Liberation Zone × PARCO”?
Under the directions of fashion director Sousuke Yamaguchi, a pop-up shop based on the theme of future Tokyo fashion and culture, where the “real world” and the “virtual world” of 2037 will take place 20 years from now. “In a world where mutual communication between the real and the virtual is playing an increasingly important role, we propose a new kind of shopping experience. Tokyo” is a virtual space inspired by actual buildings in the past and future, mainly in Shinjuku and Shibuya, built by the artist mographixx.
About the new smartphone application (POP STYLY)
The app allows you to experience the world of STYLY in conjunction with real-life spots and items. The app allows users to experience part of the STYLY experience on smartphones, which are currently in widespread use, albeit in a limited environment. For VR-enabled environments, we will provide an app that allows users to undergo the entire STYLY experience.
[download link]
iOS (AppStore) https://itunes.apple.com/jp/app/pop-styly/id1220340783?ls=1&mt=8
Support environment: iPhone 5s or later (iPhone 6 or later is recommended)
Android (PlayStore) https://play.google.com/store/apps/details?id=com.styly.stylypocket
Supported environment: OS 6.0 or later
To experience VR, you will need a VR viewer such as Google Cardboard.
You will need an internet connection with Bluetooth enabled to experience VR linked to spots and items.
If you are connected to ISETAN WiFi when using the ISETAN Shinjuku TOKYO KAIZEN, please complete the authentication on the browser and connect to the Internet after connecting to WiFi. Also, please note that you will need to authenticate every 30 minutes.
It may take some time to download the VR content after the spot or item has responded.